Current:Home > NewsTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -Capital Dream Guides
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-15 09:38:31
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (92)
Related
- Highlights from Trump’s interview with Time magazine
- ABC will air 6 additional ‘Monday Night Football’ games starting this week with Bills-Jets
- Why Eminem Didn’t Initially Believe Daughter Hailie Jade’s Pregnancy News
- California Senate passes bill aimed at preventing gas price spikes
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- FACT FOCUS: A look at the false information around Hurricanes Helene and Milton
- Why Eminem Didn’t Initially Believe Daughter Hailie Jade’s Pregnancy News
- 'SNL' fact check: How much of 'Saturday Night' film is real?
- Why members of two of EPA's influential science advisory committees were let go
- California Senate passes bill aimed at preventing gas price spikes
Ranking
- Meta releases AI model to enhance Metaverse experience
- Video shows Coast Guard rescue boat captain hanging on to cooler after Hurricane Milton
- We Found Lululemon Under $99 Finds Including $49 Align Leggings, $29 Bodysuits & More Trendy Essentials
- Man wins $3.1 million on $2 Colorado Lottery game
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- When will NASA launch Europa Clipper? What to know about long-awaited mission to Jupiter's moon
- The Daily Money: Inflation eased in September
- Travis Kelce’s Ex Kayla Nicole Shuts Down Rumor About Reason for Their Breakup
Recommendation
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
Tammy Slaton's Doctor Calls Her Transformation Unbelievable As She Surpasses Goal Weight
Woman who stabbed classmate to please Slender Man files third release request
Alabama averts disaster with late defensive stop against South Carolina
US wholesale inflation accelerated in November in sign that some price pressures remain elevated
Why Kerry Washington Thinks Scandal Would Never Have Been Made Today
Nick Cannon Details Attending Diddy Party at 16
JD Vance refused five times to acknowledge Donald Trump lost 2020 election in podcast interview